How much will my Corporate Video/Advert cost?
You have probably already reached the starting point of commissioning a corporate video/Advert, by identifying the need to produce one.
The first question that most clients ask is,
This is a very difficult question to answer without confusing the client.Quite simply, without proper consultation we do not have sufficient information to answer this question.
Video is a creative medium, and therefore there will be various ways and means of producing a successful programme.
Each production company will have their own ideas on how this can be achieved, which in turn will result in a completely different cost.
A very simple, uncomplicated concept could cost a similar amount to
a printed colour brochure - whereas a highly polished programme, with a
well-known presenter, animated 3D graphics, exotic locations and the
requirement of thousands of copies could well run into Hundreds of
thousands of euros.
To help present you with a convincing and
suitable concept, it is essential for you to set the budget - or at
least a rough guide as to what you would like to invest in the project.
This way we can design a concept around your budget and advise on how best to achieve your objective - including presentation possibilities, run-on duplicates, packaging and distribution.
It is worth noting here that we have been nominated for prizes for productions that were less than 5,000 Euros to produce! but also that you should always allow a minimum budget of 2 to 3,000 Euros to complete a small project.
Your first step is to arrange a consultation meeting to discuss your ideas and wishes.
From this meeting we will be able to put together a proposal on how to reach your objectives, in what form, and produce a rough estimate within your budget.
This initial document should give you a good idea of how the completed project will work, and give you the opportunity to adjust costs, add ideas and fine tune the concept so that it meets your requirements more precisely.
Payment terms are as follows:
- 1/3 of the total budget will be payable on acceptance of the proposal
- 1/3 payable on completion of shooting
- 1/3 payable on completion of the project
Price Categories
With a huge variety of equipment on offer to produce high quality videos and no holes barred when it comes to creativity, it is essential to work out your budget in advance in order to produce the very best film possible within these limitations.
Here is an example of the choice of our equipment that may be decided by a projects budget:
Sony PMW-350K 3 Chip 2/3" XDCAM EX High Definition shoulder Camera
This is an excellent High Definition camera for corporate work.
With it's large 2/3" sensor it works well in low light, produces stunning pictures,
has a shallower Depth of Field (DOF: amount of the picture in focus at any one time)
and has a nicely balanced body for solid filming from the shoulder.
Interchangeable lenses ensures it's versatility and solid state recording,
it's reliability (no moving parts) and longevity.
It is also one of the lightest cameras of it's class and with high quality light weight
battery packs can still be mounted on standard jibs and cranes
Panasonic HVX171 3 Chip 1/3" P2 High Definition Camera
This is a very versatile High Definition camera that excels in it's natural picture quality. It is great for cramped spaces or handheld shots with lots of camera movement. e.g. filming onstage at a concert. Also a nice camera for steadycam shooting when no focus puller is available.
It's main limitations -as with all cameras this size- is the relatively small sensor:
- This will always produce a very slightly lower quality picture that is not noticeable to the naked eye but in post production (while editing) has it's limitations.
- The Depth of Field ( DOF: amount of the picture in focus at any one time) is large which means it is harder to just have a small area in focus.
All limitations should be considered while developing the concept to allow the best use of the equipment that the budget allows.