videoproduktion

imagefilm

kinowerbung

messefilm

schulungsfilm

musicvideo

sportsvideo

Review News

The (abuse) misuse of the term "Image Film"

22.06.2011 13:36:00 von Calo

It seems that clients and even some advertising agencies and video production companies are confused about the description of the different types of corporate films, often using the term "Image Film" when what they really mean is "Infomercial" or Informative advertising.

 

It is very important to differentiate between the types as they incur wildly different production costs.To ratify this situation, here is an exact description of the various categories:

Infomercial/Corporate Film

is a type of commercial but is based around the information of the company (hence "Infomercial" a term originally used for the teleshopping adverts) often including testimonials or interviews with the management.

This can be one of the cheapest ways to make a film about a company as it can be produced with a minimum of effort. One cameraman, one day shoot (or even a couple of hours) and a simple editing without too much planning is possible.
 

Image Film

Is a highly polished film that should really portrait the company in it's very best light and place them on a pedestal with the viewer looking up to them awe-inspired.
It involves a lot more planning, filming with at least a small crew with more equipment.
The editing process is much more involved, often with a lot of effects and 3D animations.

A very well planned sound design, from the choice of music to every little background sound is also extremely important .

The resulting Film should be a very positive Image of the company and really IMPRESS
the company's clients, partners, competitors and future clients.

 

Zurück

videoproduktion

imagefilm

kinowerbung

messefilm

schulungsfilm

musicvideo

sportsvideo